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This workshop delves into the theoretical and practical aspects of digital ethnography.
Instructor: Dr. Riddhi Bhandari, Meghna Datta Roy, Nandita SinghLanguage: English
The “digital” as a field of inquiry and social interaction is steadily gaining centrality; as a research site, the digital– social media, online communities, archived data– came into focus with the pandemic when “traditional” familiar ways of doing ethnographic fieldwork, such as immersion and participant observation in one’s chosen field site– came to a halt with travel restrictions and public health concerns.
In this scenario, the digital emerged as the second best, make-do option. But this workshop argues that this is an unproductive approach to the digital as a field of inquiry. As Sarah Pink (2018) states, the digital is now well-embedded in our everyday life and activities: as part of life, part of collaborations and conflict, of self-expression and business, of protest, of romance and intimacies etc. Thus, being able to do research not just on the digital but in the digital arena is essential to understanding contemporary social life and self.
Senior undergraduates, postgraduate students and early career researchers interested in qualitative data methods and analysis.
A person should be familiar with anthropology, sociology, and their qualitative fieldwork methods.
Day 1:
Dr. Riddhi Bhandari
Introduction to Digital Ethnography
Theoretical, conceptual, ethical discussions centered around some key digital ethnographies.
Meghna Datta Roy, Nandita Singh
Digital Ethnography Processes and Management-
Expanding the researcher’s imagination – encouraging practitioners to explore topics and cross-section of audience that can be reached with this approach; Understanding the value that digital ethnography adds and why it is a pertinent adaptation of traditional ethnographic methods given evolving digital behaviours; approaches/best practices that may be to optimize engagement, whilst ensuring adherence to research ethics; Case studies.
Day 2:
Dr. Riddhi Bhandari
Immersive Brainstorming
Participants bringing their own research problems and collecting data on it from different digital fora. These will be shared and discussed, and recommendations offered.
Assistant Professor, Jindal School of Liberal Arts and Humanities
Riddhi is an anthropologist with research interests in everyday economic practices, aspirations, and enterprise culture in contemporary India. Currently, she is working on two research projects: tourism entrepreneurship, and digital self-help gurus. She is an Associate Professor at O.P. Jindal Global University’s School of Liberal Arts and Humanities. She is working on her book manuscript on tourism entrepreneurship in post-liberalization India. Riddhi has recently been awarded the Wenner Gren Foundation’s Global Initiatives Grant, 2023-24, to work on a project on pedagogies of care in Indian higher-ed academia.
Meghna is a cultural researcher specialising in qualitative methods. Her doctoral thesis explores intergenerational dialogues and the potential of ageing in urban India. The study uncovers the strengths and power of ageing in a society anxious about losing relevance and 'becoming' old. Gender and class are the two primary lenses of her work. Meghna is trained in social-clinical psychology, specialising in psychoanalytic theory. She has worked in varied fields within the social-education sector and corporate research. Research allows her to listen to stories; her effort is spent absorbing them within context and culture. She enjoys exploring layers within stories designed by the complexities of social-cultural reality. As a researcher, her strength lies in simplifying stories without making them simplistic.
Associate Vice President & Culture Engine, Purple Audacity
Nandita has been a communication expert for half a decade before transitioning into her specialization in research and insights, in pursuit of her passion to contribute to equity and empowerment in society. She currently leads social research projects at Purple Audacity across issues of human development spanning public health administration and governance, sexual and reproductive health and rights, family planning, abortion, as well as nutrition, skills development and livelihoods. Specifically, she has led projects leading to intervention design and program assessments, with human centric design serving as a critical lens for her work. She also straddles the boundary between domains, leading research mandates for consumer-facing technology brands in areas of e-commerce, personal technology, consumer goods, fin-tech, lifestyle and well-being, amongst others; giving her a holistic view into human insight across geographical, sociocultural and economic intersections of society. Whist working in communication, she was responsible for crafting and executing end-to-end communication strategies for a variety of technology brands. Nandita is a Sociology graduate from the University of Delhi. She holds a specialization in Advertising & Public Relations, along with marketing communication, branding and research from Indian Institute of Mass Communication, leading from her affinity for the art of storytelling and nuanced expression.
Learn live with top educators, chat with teachers and other attendees, and get your doubts cleared.
Our curriculum is designed by experts to make sure you get the best learning experience.
Interact and network with like-minded folks from various backgrounds in exclusive chat groups.
Stuck on something? Discuss it with your peers and the instructors in the inbuilt chat groups.
With the quizzes and live tests practice what you learned, and track your class performance.
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